Advertising: Paid Search Marketing (SEM & PPC)

Consultation on paid search and Google Ads.

Photo by Justin Morgan on Unsplash

What is PPC or SEM?

PPC stands for “Pay Per Click” and SEM stands for “Search Engine Marketing”.

Essentially this is the world of paid online advertising.  It’s complex and easy to get wrong.

Get it right, you can create a model that will feed your business with profitable leads.  Get it wrong and it could be a money pit.

How Does It Work?

The keys to online advertising are: 

  • Know your audience. 
  • Know what their search terms are. 
  • Know the best value search terms. 
  • Know your negative search terms. 
  • Know how to save money. 
  • Sometimes the ‘default’ options aren’t always best.

If you’d like some help, then let’s have a chat. I can help you with your strategy.