SEO stands for Search Engine Optimisation. It’s a term that’s often thrown around by people who don’t understand what it is.
Myth No 1: “I Can Get You To Number 1 on Google”.
If someone is trying to sell you a service with this claim… RUN. You cannot, I repeat cannot guarantee to rank anything at number 1 on Google*. *There is one exception and that is if you ARE Google.
Myth No 2: “SEO is about the the titles and words you use in your website content”.
Well… It is, in the same way that decorating is all about paint brushes. They matter, but it’s only a small fraction of what is relevant.
I break SEO into 4 areas. Keyword Research, On-Page SEO, Off-Page SEO and Technical SEO.
Some people will debate that Technical is actually On-Page and others will say it’s Off-Page – but for simplicity, I like to break it out into it’s own area.
Let’s talk about your objectives and how to optimise them.