PPC stands for “Pay Per Click” and SEM stands for “Search Engine Marketing”.
Essentially this is the world of paid online advertising. It’s complex and easy to get wrong.
Get it right, you can create a model that will feed your business with profitable leads. Get it wrong and it could be a money pit.
The keys to online advertising are: Know your audience. Know what their search terms are. Know the best value search terms. Know your negative search terms. Know how to save money. Sometimes the ‘default’ options aren’t always best.
If you’d like some help, then let’s have a chat.
SEO stands for Search Engine Optimisation. It’s a term that’s often thrown around by people who don’t understand what it is.
Myth No 1: “I Can Get You To Number 1 on Google”.
If someone is trying to sell you a service with this claim… RUN. You cannot, I repeat cannot guarantee to rank anything at number 1 on Google*. *There is one exception and that is if you ARE Google.
Myth No 2: “SEO is about the the titles and words you use in your website content”.
Well… It is, in the same way that decorating is all about paint brushes. They matter, but it’s only a small fraction of what is relevant.
I break SEO into 4 areas. Keyword Research, On-Page SEO, Off-Page SEO and Technical SEO.
Some people will debate that Technical is actually On-Page and others will say it’s Off-Page – but for simplicity, I like to break it out into it’s own area.
Let’s talk about your objectives and how to optimise them.
Keyword Research is fundamental to both optimisation of your website generally, but also prior to launching any form of digital marketing campaign or paid advertising – often called PPC (Pay Per Click).
Keyword Research is using the available tools and data to pull together sometimes thousands of Keywords (phrases) that your potential customers use to find websites and contents from companies like yours.
Think of it like this… Some people call it an ‘alley’, some a ‘ginnel’, some a ‘snicket’. They all mean the same thing. Understanding how what and how people search, is the starting point to getting them on your site.
Long-tail keywords are a big thing. Helping you to get value for money in advertising, or owning a ‘niche’ in organic.
Semantic Search is big with Google these days too. This is all about ‘intent’ when searching. The days of ‘keyword stuffing’ are over.
Let us help you with your research.
This is the technical know how to make sure you’re site is running properly and is up to date.
Ongoing Maintenance.
You probably don’t need an IT guy, but your website never stands still. Even if you do nothing, the ‘environment’ in which it sits is constantly changing. New vulnerabilities and threats emerge, software is updated and if you’re not careful, your site falls behind. A periodic check to upgrade systems, plugins and other aspects of your site is recommended. Think of it as a website MOT.
Migrations, Installations and Hand Holding.
So you want to move your site to another hosting provider. You want help with a website installation, or just a little hand-holding whilst you get used to a new set-up, we can offer the appropriate level of help.
Need help with your digital marketing?
I offer a range of services covering website maintenance, development, technical support, SEO, paid advertising (PPC), media production and more.
I’m a great fit for small businesses who need access to a resource and experience, but who need short term help, or limited ongoing help which won’t justify a full-time member of staff.
Take a look at my services and let’s have a chat about how I can help you.
Creating, managing and organising your website content can be time consuming and tricky if you have no understanding of SEO and best practices for sites like Google.
Website Expertise
You know your business and we know websites, so let us help you with perfect content written to maximise your business objectives and your SEO.
Help To Suit Your Needs
We can help with content and maintenance of your website. This can be on a one-off per hour basis or on a retainer with an agreed numbers of hours per month or quarter. Ask yourself… if you spend 20% of your time updating and wrestling with your website, what would that time be worth if you could get on with what you’re good at?
TDF Media offers a WordPress website installation and setup service. It can be up and running and functioning in almost no time.
We use WordPress, alongside the Genesis Framework. Both are maintained and evolving software, meaning you get access to some of the best functionality available on the web.
Your website will fully customisable, with a “back-end” that you can log into, so that you can add and update content.
We also offer a range of Website Support Services to match your requirements should you need ongoing help and support managing your site. See below for more details.
Website Coding.
We can offer help with coding and theming of websites, especially using WordPress.
We have experience in WordPress Theming, Genesis, CSS, PHP, mySQL and more.
I provide a variety of audio and video services.
Including:
Audio services:
Longform Audio Editing, Audiobook Editing, Podcast Recording and Production, Voiceovers and Audio Interviews
Video services:
Video Editing, Video Production using existing footage, Actor Showreel Production Services (Edit, Mix Clips, Add titles etc), Add Voiceover to existing video.
To find out more, call today on 0113 328 0845