Website Maintenance & Support
Keeping your website going in a constantly changing environment.
Website Maintenance Is Important
Websites are constantly evolving and changing. You might think that your website is done, so you’re good for a few years. You still need ongoing technical maintenance. Just think about how often your mobile phone tells you it needs to update. It’s very similar to websites.
It may only be an hour or two every quarter, but it’s important to make sure your site is current and functioning well.
Security and Other Updates
Here is the WordPress version history. It has already had 4 updates between January and March 2022.
That’s perfectly normal because the community that creates it is finding improvements and plugging security holes that may have emerged.
Technology also comes and goes, which means that over time features that your site is built on becoming deprecated. Simply doing nothing could mean your site may date or develop issues.
Plugins, Themes and Other Elements
Unless you spent tens of thousands of pounds having a completely custom build, the chances are your website uses components provided by third parties that need to be checked and kept up to date.
Most sites use some plugins for everything from a slider or rotating carousel to email spam filters, media players or image compression.
Leaving these things to chance will mean that eventually if you do nothing your site will break. It’s just a question of time.
Many smaller companies don’t need a full-time member of staff on-site managing their website for them.
What they do need is a little extra hands-on support from time to time, just to sort out any issues that may have arisen.
Choose either one-off website support or regular help, whether that be monthly, quarterly or as needed. A periodic check to upgrade systems, plugins and other aspects of your site is recommended. Think of it as a website MOT.
Website Content and Development.
Google has so many tools now that offer you insight into how your website is working and how your visitors are engaging with it. I can help you set up:
This is a Google site that allows you to track visitors and gather key information. Important news is that “Universal Analytics” is being deprecated soon, so you will need to update to Google Analytics 4.
Google Tag Manager
Google Tag Manager is a system for adding measurement to different aspects of your website. Once the tag is added, you shouldn’t need any further coding to add elements. It all happens in the Tag Manager interface.
Google Search Console
Google Search Console is a great place to diagnose problems with your website set-up. You can also see information about how many searches you are being seen on and how many clicks.
Need a Check-Up?
Let’s have a natter.