Website Editor and Content
Creating and organising your content.
Content Is King
When providing for your existing customers or trying to reach new ones via Google, a key component is content. The quality and relevancy of that content is hugely important.
One of the simplest things you can do to help your success is to present good, unique content, in the right way.
Creating and managing your website content can be time consuming and tricky if you have no understanding of SEO and industry best practices.
You’re essentially trying to achieve a balancing act of pleasing the human reader, whilst pleasing the bots. Both are important.
Expertise – Authority – Trust
You’re probably an expert in your business. That’s a given. The question is how do you produce and present content in a way that convinces Google that you know what you’re talking about? They look for evidence of Expertise, Authority and Trust (EAT) in your content.
Keywords, Entities, Silos and Content Pillars are just some of the considerations that matter when it comes to structuring and presenting the right information on your site. Your information also needs to serve where your potential customer is in the funnel too.
Virtual Website Editor and Content Writer
If you need help with keeping on top of your website content then I can help. Whether that’s deciding your content strategy in broad terms, or acting as your virtual Web Editor. This can be on a one-off per hour basis or on a retainer with an agreed numbers of hours per month or quarter.
WordPress is the most popular website management system in the world, accounting for 43% of all websites. I’ve been using and building WordPress websites for 13 years.
If you need a whiz to operate your back-end, then just shout!
Outperform Your Competition
With analysis, it is possible to know what your competitors are doing and how you can fill gaps that exist in your content. For example, when you write a blog article, how do you decide what to write about?
Let’s Talk Content
A little or a lot